by David Pellowe | Feb 15, 2017 | Business MarketingDon’t Have a Facebook Business Page? This is Why You Need One. Are you using a Facebook business page to promote your e-commerce site? If you aren’t, you should be. You might have created a beautiful WordPress website design and spent a lot of time on the technology and copy writing. You probably even have a great product for sale, but if you aren’t properly utilising social media, no one will be able to find you. Social media accounts are like business cards in the world of digital marketing. You should create an account for every major platform even if you don’t actively use all of them. That way your business at least shows up when potential customers go looking. You should, however, actively use your Facebook account. Research shows that it is the most important social media platform for small to medium sized businesses. In fact, a recent analysis of more than 18,000 e-commerce sites found that Facebook is four times as valuable as Twitter. Why? Because 99.9 percent of your clients, both current and potential, are using it. Many people ask if they can simply use their personal Facebook page to promote their business. The answer is a definitive no. Facebook business pages have great features that personal pages don’t. For one, it allows you to pay to boost your entire profile or a specific post. You choose your target audience based on a few simple demographics and for a $1 a day, your ad will show up in news feeds. It also gives you statistics on how well your posts are doing at reaching and engaging...
by David Pellowe | Jan 15, 2017 | Business Marketing
Driving traffic to your website with Facebook is an important strategy. Remember, this is a chance to get more attention from potential future customers. A simple social media routine can make a huge difference for your business.
by David Pellowe | Dec 2, 2015 | Business Marketing
Effective digital marketing is important to invest in if you want to grow your brand efficiently in today’s generation.
by David Pellowe | Oct 23, 2015 | Business Marketing
The number of visitors to your website may not be the best way to measure the success of your marketing efforts – and could actually hurt your business in the long run. Here’s why.
by David Pellowe | Sep 30, 2015 | Business Marketing
Far too many companies invest significant money in initial website design and then neglect to update their sites with regular content.