by David Pellowe | Feb 15, 2017 | Business Marketing
Don’t Have a Facebook Business Page? This is Why You Need One. Are you using a Facebook business page to promote your e-commerce site? If you aren’t, you should be. You might have created a beautiful WordPress website design and spent a lot of time on the technology and copy writing. You probably even have a great product for sale, but if you aren’t properly utilising social media, no one will be able to find you. Social media accounts are like business cards in the world of digital marketing. You should create an account for every major platform even if you don’t actively use all of them. That way your business at least shows up when potential customers go looking. You should, however, actively use your Facebook account. Research shows that it is the most important social media platform for small to medium sized businesses. In fact, a recent analysis of more than 18,000 e-commerce sites found that Facebook is four times as valuable as Twitter. Why? Because 99.9 percent of your clients, both current and potential, are using it. Many people ask if they can simply use their personal Facebook page to promote their business. The answer is a definitive no. Facebook business pages have great features that personal pages don’t. For one, it allows you to pay to boost your entire profile or a specific post. You choose your target audience based on a few simple demographics and for a $1 a day, your ad will show up in news feeds. It also gives you statistics on how well your posts are doing at reaching and engaging...