How to Drive Traffic to Your Website With Facebook
Facebook is a powerful tool for driving traffic to your website. If you regularly engage with your Facebook audience, you can use calls to action to send them to your other pages. Over time, this turns into a powerful source of web traffic.
The key to success on Facebook is good content. Your copy writing is important here. Don’t try to sound too formal or act like somebody else. Be honest and stay true to your brand’s image. Keep these posts short and to the point, because people don’t have long enough attention spans for paragraphs of text.
Good photos are important for digital marketing too. No matter how good your copy writing is, a photograph will be more likely to get people’s attention. The best format is to combine a photo or video with one line of text.
Your Landing Page
Website design, social media, and digital marketing are all part of the same overall strategy. This is because as your Facebook audience grows more engaged, they will start clicking through to your website. You should set up a good landing page to get the best conversion rate for this traffic.
Use your landing page to get people onto your mailing list, where future business marketing efforts can take place. If you update your website design in the future, it will be easier to tell people via email. Social media, although powerful, is a fickle method of reaching out to your audience.
Start by getting people to like your Facebook page. Entertain them there until they respond to your business marketing efforts by clicking through to your website. If your website is optimized to convert that traffic into sales and mailing list signups, you will make a lot of money.
Driving traffic to your website with Facebook is an important strategy. Remember, this is a chance to get more attention from potential future customers. A simple social media routine can make a huge difference for your business.