You Need A Business Facebook Page

You Need A Business Facebook Page

by | Feb 15, 2017 | Business Marketing

Don’t Have a Facebook Business Page? This is Why You Need One. Are you using a Facebook business page to promote your e-commerce site? If you aren’t, you should be. You might have created a beautiful WordPress website design and spent a lot of time on the technology and copy writing. You probably even have a great product for sale, but if you aren’t properly utilising social media, no one will be able to find you. Social media accounts are like business cards in the world of digital marketing. You should create an account for every major platform even if you don’t actively use all of them. That way your business at least shows up when potential customers go looking. You should, however, actively use your Facebook account. Research shows that it is the most important social media platform for small to medium sized businesses. In fact, a recent analysis of more than 18,000 e-commerce sites found that Facebook is four times as valuable as Twitter. Why? Because 99.9 percent of your clients, both current and potential, are using it. Many people ask if they can simply use their personal Facebook page to promote their business. The answer is a definitive no. Facebook business pages have great features that personal pages don’t. For one, it allows you to pay to boost your entire profile or a specific post. You choose your target audience based on a few simple demographics and for a $1 a day, your ad will show up in news feeds. It also gives you statistics on how well your posts are doing at reaching and engaging...
Social Media Is Word Of Mouth On Steroids

Social Media Is Word Of Mouth On Steroids

by | Oct 28, 2016 | Business Marketing

Social Media Is Word Of Mouth On Steroids Have you ever considered the difference between networking and relationship building? Don’t get me wrong, networking is useful, and so are billboards and TV ad’s. But ask any small business owner their number one source of new business and most of the time the answer will be… …word of mouth. That’s because most of us are more likely to go to a mechanic recommended by a friend than to a mechanic we’ve met once and taken a business card from, let alone one we’ve only seen an ad’ for. Why? Because money flows through relationships. We generally trust our friends’ experience because of our relationship with them. Social media gives business owners a chance to build and nurture relationships with people they’ve never met, and to proactively tap into the friends of the people you’re already serving. As such, we can’t afford to ignore the organic and leveraged opportunities social media afford. I’m hosting an affordable and brief business seminar with lunch this Remembrance Day (11 Nov’), and if you’d like to learn a little (or a lot) more about how you can better use social media, I’d love you to invest the time to come along. It’ll be great to catch up over lunch, but more than that, I’m certain this will be a huge benefit to your business. Please invite a team member or colleague as well who would also benefit from understanding how to get business growth from social media. If you’ve already RSVP’d - thanks! No need to again, and hopefully you’ll be able to stay tuned for...